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American Express

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Scope of Work

Business Genre: Corporate

Since their earliest days, they’ve strived to find new ways to enrich their customers’ lives, have their backs and providing their special brand of service, in ways both big and small.

Even as their business transformed – from freight forwarding to travel to cards to innovative digital products and services – one thing has remained constant: their unwavering commitment to earn their customers’ loyalty for the long haul.

That standard of excellence guides them today.   They promise to understand, respect and back their customers, and help them on their personal journeys. Because when their customers thrive, so do they.

 

Our Task

Responsible for entertainment and content marketing strategy for the My Life. My Card. American Express was about to sell something it had never sold before, it's named. For the first time, it was going to allow banks to issue American Express cards. This would mean a massive proliferation of cards and less control over marketing. For an aspirational brand built on a sense of exclusivity and integrity, it was a huge risk. Our job was re-affirm the identity of American Express in the light of this. The My Life, My Card campaign was created to do just that. It worked and resulted in the highest awareness the brand had achieved in many years.

Project Images

Website Design

Services Provided:

We Appreciate Our Relationships

Client Testimonials:

``Our first meeting with The Consulting Firm…. Sold and Hired! We were looking to re-brand all aspects of our company’s identity for 2017 and create an online residual monetary stream. After reviewing and analyzing our current situation, Mr. Harris, Ms. Macon and their team presented us with so many solutions, it was like we were kids in a candy store! I am so excited to be working with such wonderful people!``
AJ Johnson

— AJ Johnson

Health and Wellness Coach, The AJ Zone

``After a major website overhaul and SEO optimization by The Consulting Firm, we increased our online viewership from an average 2500 hits a month to 17,000! The CEO, Mr. Harris, put me on to this, big up to Mr. Harris! Their professionalism, understanding and execution of where we wanted to go on the web was exceptional. I would highly recommend this company if you are looking to redo your website!``
Rickey Smiley

— Rickey Smiley

Comedian, TV & Radio Celebrity TheRealRickeySmiley.com

``We hired Mr. Harris as a photographer and videographer, because of his exceptional eye to capture moments during our conventions, but to see where he has taken this company in the past 4 years is incredible! His drive to excel from photographer/videographer to all formats of digital marketing and graphic design will rival the best in the game. He and his staff, have produced some incredible work for us! Now only if we can get him over to O.G. Great guy, Great Company!``
Holton Buggs

— Holton Buggs

Chief Visionary Officer, Organo Gold

``Mr. Harris is plain and simple a Visionary! We needed a new website to keep up with our online demand sales and a new look because our old site was dated. We sat down with Mr. Harris, he listened and nodded as he always does…. and asked will I trusted him in his vision for what our company needed. We agreed and boy were we amazed when we saw the new www.delightsbydawn.com website! He’s been our secret weapon in promoting our products and services. Their company statement…”We Transform Ordinary into Exceptional” is one you can count on if you hire The Consulting Firm.``
Dawn Belisle

— Dawn Belisle

Owner of Delights By Dawn, Delightsbydawn.com

``We needed new corporate head-shots for our staff and The Consulting Firm came highly recommended. Everything went wonderful and our staff was extremely pleased with the results and turn around to get our images back was phenomenal. Mr. Harris is a fun-loving guy and great to work with!``
Art McMahon

— Art McMahon

Founder, Harvard Group International

``We needed a new and fresh look for our company’s website. Something that was innovate and different than what everyone else was designing. After meeting with The Consulting Firm, and looking at our new site design we are ecstatic about launching our new web presence in 2017! This company is definitely a head of the game.``
Antiqua Cleggett

— Antiqua Cleggett

Executive Director, Alabama Works: Central 6 Development Council

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