1. Decide who matters. You should develop your strategy from your potential client profile.

2. Be different than your competition. You do this by:
• Thinking about ways to separate yourself from your competition in the market place
• Creating unique ways to appeal to your prospects
• Research what others are offering and counter the offer with something more of value
• Finding out what matters to your clients on a daily, weekly or monthly basis
• Looking at what frustrates your client in the current market and provide a solution for them.

3. Make a connection with your experiences
• Look at what you have done with your previous clientele and determine what has and has not worked in your efforts to market to them.
• Also, do a detailed study of your competitive environment