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The Bio

T. Macon


In this information-sharing environment, trends rise and fall in seconds and brand advocates are won and lost in a series of likes, shares and tweets.  While some old ad rules are still relevant, it takes more than traditional packaging to turn a product into a household name and turn an entertainer into an icon.  It takes someone like Tashion Macon to predict the future, and then get in front of it.

With her branding savvy and uncanny ability  to  see  the  way  ahead  long  before  her  counterparts, Tashion Macon has  emerged  as  a  modern  day  marketing + media guru.  Her  visionary  strategies  have  catapulted  sales  and  brand  awareness  for  iconic  brands  such  as  T-Mobile, Burger King, MTV, NFL, NASCAR, and Microsoft/XBOX.  As the Senior Manager of Partnerships and Promotions for T-Mobile, Macon successfully managed the NBA Entertainment partnership and spearheaded successful lifestyle and partnership programs for “The Academy Awards,” “Grammy Awards”, “Oprah”, “NBA,” “NFL,” “Sundance Film Festival”, MTV/Viacom, and all other network and cable media investments as well as evaluated the ROI/ROO of each.

Having identified a burgeoning interest in World Cup soccer long before others, Macon actively participated in creating T-Mobile’s  first-ever, multi-year Hispanic sport  promotional  partnership, exploding market  share  through  sponsorship  of  the  World Cup and  an  on-going $30M+ program.

Tashion launched her career in the music business at Antonio ‘LA’ Reid and Kenneth ‘Babyface’ Edmonds’ La Face Records executing dynamic marketing campaigns for multi-platinum recording artists TLC, Toni Braxton, Usher, Outkast, and Pink.  At Warner Strategic Marketing, Macon amplified partner product sales by  more  than 120%.  Macon  went  on  to  identify  an  underserved, burgeoning market  for  niche  compilations  and  music  anthologies  targeting  Christian/Faith-focused  and  affluent African American markets, exploding first-run  sales  by  generating  $10M, and causing 2001 to be  the  most  successful  year  in  category  history.  Macon’s  unique  ability  to  identify  talent  and  influence  the  music  market  turned  artists  such  as Travis Barker, John Legend, Kelly Clarkson, Leona Lewis, and The Black Eyed Peas into  influential  brands.  What distinguishes her  is  her  differentiated  strategic  approach.  It  does  not  matter  whether  it  is  a  product, personality, or corporate  platform, Tashion has  the  uncanny  ability  to  perfectly  merge  trendsetting  and  traditional  marketing  principles  to  catapult  the  project  and  craft  conversation  that  becomes  a  part  of  the  social  lexicon.

She has successfully driven the ideation/ brainstorming process, developed integrated strategies  and negotiated partnerships for Fortune 100 companies as well  as emerging brands across  a myriad of categories including the highly competitive Beverage market (PepsiCo Brands).  In the Spirits/Beer/Wine Industry (Jim Beam Brands, Stoli, Sauza, Miller) Macon was able to establish extraordinarily successful festival partnerships with high return on investment.  Other successful industry partnerships include Telecommunications (AT&T, T-Mobile USA) Financial (American Express), Apparel and Footwear (Timberland, Reebok, Victoria Secret PINK!  Lucky Brand), and Sports (US Olympics, FIFA/World Cup, NFL, NBA, NASCAR).

With  outcomes  that  deliver  on  their  promise  of  strong  consumer  confidence  and  loyalty  as  well  as  financial  gain,  Macon  has  established  herself  as  a  marketing  force  to  be  reckoned  with.In  addition  to  her  fast  paced  corporate  regime  as  a  “for-profit”  and  “for-purpose”  brand  builder  and  business  strategist,  she  is  also  a  professional  speaker  who  is  committed  to  positively  influencing  today’s  collegiate  culture  and  empowering women  and  peak  performance  personalities/organizations.

“Our job is to connect to people, to interact with them in a way that leaves them better than we found them, more able to get where they’d like to go.”

Seth Godin

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Client Testimonials:

``Our first meeting with The Consulting Firm…. Sold and Hired! We were looking to re-brand all aspects of our company’s identity for 2017 and create an online residual monetary stream. After reviewing and analyzing our current situation, Mr. Harris, Ms. Macon and their team presented us with so many solutions, it was like we were kids in a candy store! I am so excited to be working with such wonderful people!``
AJ Johnson

— AJ Johnson

Health and Wellness Coach, The AJ Zone

``After a major website overhaul and SEO optimization by The Consulting Firm, we increased our online viewership from an average 2500 hits a month to 17,000! The CEO, Mr. Harris, put me on to this, big up to Mr. Harris! Their professionalism, understanding and execution of where we wanted to go on the web was exceptional. I would highly recommend this company if you are looking to redo your website!``
Rickey Smiley

— Rickey Smiley

Comedian, TV & Radio Celebrity

``We hired Mr. Harris as a photographer and videographer, because of his exceptional eye to capture moments during our conventions, but to see where he has taken this company in the past 4 years is incredible! His drive to excel from photographer/videographer to all formats of digital marketing and graphic design will rival the best in the game. He and his staff, have produced some incredible work for us! Now only if we can get him over to O.G. Great guy, Great Company!``
Holton Buggs

— Holton Buggs

Chief Visionary Officer, Organo Gold

``Mr. Harris is plain and simple a Visionary! We needed a new website to keep up with our online demand sales and a new look because our old site was dated. We sat down with Mr. Harris, he listened and nodded as he always does…. and asked will I trusted him in his vision for what our company needed. We agreed and boy were we amazed when we saw the new website! He’s been our secret weapon in promoting our products and services. Their company statement…”We Transform Ordinary into Exceptional” is one you can count on if you hire The Consulting Firm.``
Dawn Belisle

— Dawn Belisle

Owner of Delights By Dawn,

``We needed new corporate head-shots for our staff and The Consulting Firm came highly recommended. Everything went wonderful and our staff was extremely pleased with the results and turn around to get our images back was phenomenal. Mr. Harris is a fun-loving guy and great to work with!``
Art McMahon

— Art McMahon

Founder, Harvard Group International

``We needed a new and fresh look for our company’s website. Something that was innovate and different than what everyone else was designing. After meeting with The Consulting Firm, and looking at our new site design we are ecstatic about launching our new web presence in 2017! This company is definitely a head of the game.``
Antiqua Cleggett

— Antiqua Cleggett

Executive Director, Alabama Works: Central 6 Development Council

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