“Business has only two functions – marketing and innovation.”
In this information-sharing environment, trends rise and fall in seconds and brand advocates are won and lost in a series of likes, shares and tweets. While some old ad rules are still relevant, it takes more than traditional packaging to turn a product into a household name and turn an entertainer into an icon. It takes someone like Tashion Macon to predict the future, and then get in front of it.
With her branding savvy and uncanny ability to see the way ahead long before her counterparts, Tashion Macon has emerged as a modern day marketing + media guru. Her visionary strategies have catapulted sales and brand awareness for iconic brands such as T-Mobile, Burger King, MTV, NFL, NASCAR, and Microsoft/XBOX. As the Senior Manager of Partnerships and Promotions for T-Mobile, Macon successfully managed the NBA Entertainment partnership and spearheaded successful lifestyle and partnership programs for “The Academy Awards,” “Grammy Awards”, “Oprah”, “NBA,” “NFL,” “Sundance Film Festival”, MTV/Viacom, and all other network and cable media investments as well as evaluated the ROI/ROO of each.
Having identified a burgeoning interest in World Cup soccer long before others, Macon actively participated in creating T-Mobile’s first-ever, multi-year Hispanic sport promotional partnership, exploding market share through sponsorship of the World Cup and an on-going $30M+ program.
Tashion launched her career in the music business at Antonio ‘LA’ Reid and Kenneth ‘Babyface’ Edmonds’ La Face Records executing dynamic marketing campaigns for multi-platinum recording artists TLC, Toni Braxton, Usher, Outkast, and Pink. At Warner Strategic Marketing, Macon amplified partner product sales by more than 120%. Macon went on to identify an underserved, burgeoning market for niche compilations and music anthologies targeting Christian/Faith-focused and affluent African American markets, exploding first-run sales by generating $10M, and causing 2001 to be the most successful year in category history. Macon’s unique ability to identify talent and influence the music market turned artists such as Travis Barker, John Legend, Kelly Clarkson, Leona Lewis, and The Black Eyed Peas into influential brands. What distinguishes her is her differentiated strategic approach. It does not matter whether it is a product, personality, or corporate platform, Tashion has the uncanny ability to perfectly merge trendsetting and traditional marketing principles to catapult the project and craft conversation that becomes a part of the social lexicon.
She has successfully driven the ideation/ brainstorming process, developed integrated strategies and negotiated partnerships for Fortune 100 companies as well as emerging brands across a myriad of categories including the highly competitive Beverage market (PepsiCo Brands). In the Spirits/Beer/Wine Industry (Jim Beam Brands, Stoli, Sauza, Miller) Macon was able to establish extraordinarily successful festival partnerships with high return on investment. Other successful industry partnerships include Telecommunications (AT&T, T-Mobile USA) Financial (American Express), Apparel and Footwear (Timberland, Reebok, Victoria Secret PINK! Lucky Brand), and Sports (US Olympics, FIFA/World Cup, NFL, NBA, NASCAR).
With outcomes that deliver on their promise of strong consumer confidence and loyalty as well as financial gain, Macon has established herself as a marketing force to be reckoned with.In addition to her fast paced corporate regime as a “for-profit” and “for-purpose” brand builder and business strategist, she is also a professional speaker who is committed to positively influencing today’s collegiate culture and empowering women and peak performance personalities/organizations.
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``Our first meeting with The Consulting Firm…. Sold and Hired! We were looking to re-brand all aspects of our company’s identity for 2017 and create an online residual monetary stream. After reviewing and analyzing our current situation, Mr. Harris, Ms. Macon and their team presented us with so many solutions, it was like we were kids in a candy store! I am so excited to be working with such wonderful people!``
— AJ Johnson
Health and Wellness Coach, The AJ Zone
``After a major website overhaul and SEO optimization by The Consulting Firm, we increased our online viewership from an average 2500 hits a month to 17,000! The CEO, Mr. Harris, put me on to this, big up to Mr. Harris! Their professionalism, understanding and execution of where we wanted to go on the web was exceptional. I would highly recommend this company if you are looking to redo your website!``
— Rickey Smiley
Comedian, TV & Radio Celebrity TheRealRickeySmiley.com
``We hired Mr. Harris as a photographer and videographer, because of his exceptional eye to capture moments during our conventions, but to see where he has taken this company in the past 4 years is incredible! His drive to excel from photographer/videographer to all formats of digital marketing and graphic design will rival the best in the game. He and his staff, have produced some incredible work for us! Now only if we can get him over to O.G. Great guy, Great Company!``
— Holton Buggs
Chief Visionary Officer, Organo Gold
``Mr. Harris is plain and simple a Visionary! We needed a new website to keep up with our online demand sales and a new look because our old site was dated. We sat down with Mr. Harris, he listened and nodded as he always does…. and asked will I trusted him in his vision for what our company needed. We agreed and boy were we amazed when we saw the new www.delightsbydawn.com website! He’s been our secret weapon in promoting our products and services. Their company statement…”We Transform Ordinary into Exceptional” is one you can count on if you hire The Consulting Firm.``
— Dawn Belisle
Owner of Delights By Dawn, Delightsbydawn.com
``We needed new corporate head-shots for our staff and The Consulting Firm came highly recommended. Everything went wonderful and our staff was extremely pleased with the results and turn around to get our images back was phenomenal. Mr. Harris is a fun-loving guy and great to work with!``
— Art McMahon
Founder, Harvard Group International
``We needed a new and fresh look for our company’s website. Something that was innovate and different than what everyone else was designing. After meeting with The Consulting Firm, and looking at our new site design we are ecstatic about launching our new web presence in 2017! This company is definitely a head of the game.``
— Antiqua Cleggett
Executive Director, Alabama Works: Central 6 Development Council
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