Nekeda Newell Hall has a golden contacts list.  She balances life as a consultant to The Consulting Firm and a partner in the strut Agency focusing on Business Development and Strategy for nonprofit and for-profit companies.  Her unique skillset helping to monetize existing assets for clients and create valuable new assets for them is in high demand as brands look to consistently evolve. 

For the past decade, she has been on the forefront of branding, product placement and brand integration having done one of the first ever celebrity product-gifting suites at FOX’s 2nd Annual Teen Choice Awards.  Nekeda spent five years as the Associate Director of Entertainment Marketing at NIKE overseeing entertainment operations, music, film, and television for the sports giant.  Nekeda has worked with music personalities like Madonna, Janet Jackson, Destiny’s Child, Justin Timberlake, Elton John, Sean “Puffy” Combs, Jay-Z, David Foster (music producer), Randy Jackson (American Idol), Celine Dion and many many more. 

Mrs. Newell Hall got her start in the entertainment business working in Player and Talent Relations for the National Basketball Association. Booking celebrities for NBA events, games, and television shows helped spark Nekeda’s curiosity in the art of the deal.  Her negotiating skills were honed with stints at prestigious firms The William Morris Agency (WME) and International Creative Management (ICM Partners).    Assisting with the pitching and booking of celebrities and sports stars (NBA, NFL, MLB and MLS) for book deals, television commercials, voice-overs and sitcom appearances would later prove handy. 

On the philanthropic side Nekeda spends a great deal of time working with California Non-Profit of the Year, Shoes That Fit and their corporate and sports donors to help provide new athletic shoes for kids in need here in the USA. She’s been instrumental in helping shape growth strategy for the organization as well as in forging relationships with partners like Chris Paul of the Houston Rockets, LA Galaxy, LA Kings, San Antonio Spurs and DeAndre Jordan of the LA Clippers.

Nekeda is most proud of her work with brands like Gatorade, Viacom, Diesel Footwear, Nordstrom, Nautica, Pony, T-Mobile, and Nickelodeon. She is Delta Sigma Theta Sorority, Incorporated strong and Grambling State University proud.  Nekeda resides in the South Bay area of southern California with her children Hallel, Calyx and Maltipoo Bella Bijoux—her royal fluffiness.