In this information-sharing environment, trends rise and fall in seconds and brand advocates are won and lost in a series of likes, shares and tweets.  While some old ad rules are still relevant, it takes more than traditional packaging to turn a product into a household name and turn an entertainer into an icon.  It takes someone like Tashion Macon to predict the future, and then get in front of it.

With her branding savvy and uncanny ability  to  see  the  way  ahead  long  before  her  counterparts, Tashion Macon has  emerged  as  a  modern  day  marketing + media guru.  Her  visionary  strategies  have  catapulted  sales  and  brand  awareness  for  iconic  brands  such  as  T-Mobile, Burger King, MTV, NFL, NASCAR, and Microsoft/XBOX.  As the Senior Manager of Partnerships and Promotions for T-Mobile, Macon successfully managed the NBA Entertainment partnership and spearheaded successful lifestyle and partnership programs for “The Academy Awards,” “Grammy Awards”, “Oprah”, “NBA,” “NFL,” “Sundance Film Festival”, MTV/Viacom, and all other network and cable media investments as well as evaluated the ROI/ROO of each.

Having identified a burgeoning interest in World Cup soccer long before others, Macon actively participated in creating T-Mobile’s  first-ever, multi-year Hispanic sport  promotional  partnership, exploding market  share  through  sponsorship  of  the  World Cup and  an  on-going $30M+ program.

Tashion launched her career in the music business at Antonio ‘LA’ Reid and Kenneth ‘Babyface’ Edmonds’ La Face Records executing dynamic marketing campaigns for multi-platinum recording artists TLC, Toni Braxton, Usher, Outkast, and Pink.  At Warner Strategic Marketing, Macon amplified partner product sales by  more  than 120%.  Macon  went  on  to  identify  an  underserved, burgeoning market  for  niche  compilations  and  music  anthologies  targeting  Christian/Faith-focused  and  affluent African American markets, exploding first-run  sales  by  generating  $10M, and causing 2001 to be  the  most  successful  year  in  category  history.  Macon’s  unique  ability  to  identify  talent  and  influence  the  music  market  turned  artists  such  as Travis Barker, John Legend, Kelly Clarkson, Leona Lewis, and The Black Eyed Peas into  influential  brands.  What distinguishes her  is  her  differentiated  strategic  approach.  It  does  not  matter  whether  it  is  a  product, personality, or corporate  platform, Tashion has  the  uncanny  ability  to  perfectly  merge  trendsetting  and  traditional  marketing  principles  to  catapult  the  project  and  craft  conversation  that  becomes  a  part  of  the  social  lexicon.

She has successfully driven the ideation/ brainstorming process, developed integrated strategies  and negotiated partnerships for Fortune 100 companies as well  as emerging brands across  a myriad of categories including the highly competitive Beverage market (PepsiCo Brands).  In the Spirits/Beer/Wine Industry (Jim Beam Brands, Stoli, Sauza, Miller) Macon was able to establish extraordinarily successful festival partnerships with high return on investment.  Other successful industry partnerships include Telecommunications (AT&T, T-Mobile USA) Financial (American Express), Apparel and Footwear (Timberland, Reebok, Victoria Secret PINK!  Lucky Brand), and Sports (US Olympics, FIFA/World Cup, NFL, NBA, NASCAR).

With  outcomes  that  deliver  on  their  promise  of  strong  consumer  confidence  and  loyalty  as  well  as  financial  gain,  Macon  has  established  herself  as  a  marketing  force  to  be  reckoned  with.In  addition  to  her  fast  paced  corporate  regime  as  a  “for-profit”  and  “for-purpose”  brand  builder  and  business  strategist,  she  is  also  a  professional  speaker  who  is  committed  to  positively  influencing  today’s  collegiate  culture  and  empowering women  and  peak  performance  personalities/organizations.