Scope of Work
Business Genre: Corporate
The Gatorade Company, Inc. is an American manufacturer of sports-themed beverage and food products, built around its signature line of sports drinks. Gatorade is currently manufactured by PepsiCo and is distributed in over 80 countries.
Our Task
Helped execute the re-branding strategy for Gatorade including influencer outreach, branded entertainment with MTV, FOX and Sundance Film Festival. Helped execute campaigns around Michael Jordan’s 25th Anniversary event.
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